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Equality, Liberty, Brotherhood.
The name, Jasper Sisco, is that of Justin’s great grandfather – the embodiment of community and a family man well known in his town on the opposite end of the country. He is the essence behind the label and its production as Justin will work closely with the community and with those he has come to call family so far away from his Southern home.
"That's Jasper in the middle of the photo. The photo was taken in West Virginia when he worked in a coal mine. The two people with him are relatives but nailing down who they are with the family I have left that knew Jasper has been dicey. The consensus is that they were cousins. The use of his name as the parent label is a tie not only to family, but work ethic, wit, and a persnickety nature that were central to his personality."